Persuasive Technology


“I am an outgoing storyteller with passion for (re)inventing products and services with people”


Sandra is a marketing scientist focusing on Persuasive Technology in the urban landscape, particularly sustainable transportation. Sandra graduated from the University of the Arts Berlin from the Strategic Communication program and majored in Psychology and Innovation.

Her in-depth human factors knowledge paired with her enthusiasm for slim cities led to an engagement with Vattenfall, one of Europe’s largest energy suppliers. The engagement targeted an increase of electric vehicles and the positioning of the Vattenfall brand within this new market.

The experience she gathered during this project as well as her academic research in the field opened the doors to the MIT Media Lab, where she now investigates how persuasion profiling can lead to more sustainable behavior choices of personal urban mobility.

This year Sandra was selected as one of the “100 Most Creative People in Business” by Fast Company for her work in and around cities.